Sunday, December 7, 2008

"Keeping it Legal"

From Dispatches.

Again, I reference my project with the topic of this chapter. This chapter explains the situations in which one can commit plagerism, as well as describing the line between "intellectual property" and "fair use" as well as other legal aspects of journalism. Perez Hilton was sued in the beginning of 2008 for copyright infringement by Sony/BMG for posting the newest Britney Spears track. By reading this chapter, it seems as though Perez could have been sued for "market potential," "commercial use," as well as plain-old copyright infringement. The song, which had not been released, was leaked to Perez. However, probably mostly because Perez boycotted all of Sony/BMG's artists, Sony/BMG dropped the suit without any penalty to Hilton. While he argued that he complied with FCC standards and removed to song after receiving a warning, the case never went to court.

"Promoting Your Blog"

From the essay in Dispatches.

This essay actually relates to my research topic, since I'm looking at celebrity gossip blogs. The first things I notice in Dispatches is something I have observed by following Perez Hilton: a well-promoted site updates frequently, has quality material, and, because of it's reputation for speed and quality, gets linked to by other blogs and sites. This is undoubtedly why Perez Hilton is so popular: his business embodies all of these qualities, and combats the #1 problem with having a successful blog-- getting noticed. Fortunately for Hilton, celebrity blogging is a popular topic for people to follow, unlike the "niche" topics described in Dispatches. Another aspect I recognize is the power of "keywords" so that people notice and search engines pick up these different or strange classifications. Hilton's site offers "Music Minute" for music updates, "Photoshop Awards" for celebrities on magazines or promotional ads, "Icky Icky Poo" for subjects that aren't socially acceptable for most people, "Anglophilia" for posts on British celebrities, and so on.